How to Bounce Back and Make Sure Your Campaign Hits the Mark

So, what happens if your newsletter campaign doesn’t hit the numbers you were aiming for? If it’s a test campaign from your test budget, do you just shrug it off and move on? Or is there something more you can do?

For successful companies, every dollar counts. When advertisers invest part of their marketing budget into a newsletter for lead generation, they shouldn’t be left wondering if it was worth it. Instead, they deserve some level of guarantee; something that reduces the risk of failure and increases the likelihood of hitting those campaign targets.

This assurance helps advertisers feel confident about their investment and shows that newsletter partners are truly committed to helping their sponsors succeed.

Today’s sponsors are battling for the attention of potential customers, even in their favorite, top-performing newsletters. In this attention economy, catching a prospect’s eye is no easy task. Success comes from frequent and consistent advertising that resonates with the right audience.

If you're running an initial campaign and it doesn’t perform as expected, don’t walk away just yet. It's a good idea to ask for a campaign extension or a make-good offer (another campaign of the same length and structure) to ensure you hit your target. After all, it’s the results that matter, and you want to give your campaign every chance to succeed.

Ultimately, all campaigns whether they’re a quick test or a full-length run should come with an extension or make-good option. This way, if the initial campaign falls short, marketers still have the opportunity to reach their goals.

Hope this helps you nail your next campaign.

Let’s catch up soon.

Take care!