The New Currency

Most brands are spending attention like bad gamblers.

Money is going out, nothing is coming back in. Budgets poured into platforms where people scroll past ads faster than they delete spam.

Meanwhile, at Bay Area Times, we sit in the inboxes of two hundred fifty thousand readers who actually show up every single day. These readers open at forty to fifty percent on average. Some sponsored sends climb to sixty. When a dedicated email blast hits numbers like that, it is not exposure. It’s a spotlight.

Most advertisers brag about impressions, but impressions are not attention.

Impressions are the digital version of someone glancing at you while rushing to catch an elevator.

At Bay Area Times, some campaigns go higher when the message lands. That is real interest and real curiosity.

This becomes even more critical during end-of-year campaigns. Everyone is trying to get into wallets, inboxes, and budgets at the same time. Most ads get lost in the holiday noise.

But a dedicated Bay Area Times blast drops into an email inbox like a personal recommendation.

Our readers trust the tone, the visual style, and the voice.

Our team helps advertisers write in the exact language readers respond to, this is why native ads work. They feel like part of the reading experience instead of drive-by marketing.

Picture two companies heading into December.

One keeps spending on platforms that promise reach but deliver silence, the other enters a newsletter that readers treat like their morning ritual.

The first brand starts the new year wondering why sales didn’t move. The second sees conversions, sign-ups, and leads spike from one single send. This is not a theory. This happens constantly.

Our dedicated email and standard newsletter ads work because attention here is earned; every reader chooses to open that email. Every click is voluntary, and every engagement is real.

If it makes sense to test Bay Area Times with the next campaign, book a thirty-minute call with me here:

https://calendly.com/matt-at-bat/30min