Re-Marketing Emails, Heard of Those?

How many qualified appointments, signups, or opportunities would you expect from an email with a 66.3% open rate and a 58.6% click-through rate? Imagine a sequence of three to six emails with the same open rate and CTR.

True conversion comes from following up with relevant prospects. The main ads often serve to pique the interest of newsletter readers and direct them to your landing page.

More than 90% of newsletter readers who click on ads and visit the sponsor’s page don’t convert on their first interaction. This is why remarketing to these readers through the same newsletter where they initially saw the ad is crucial.

A simple message like, “Thank you for being a loyal reader. We thought you might be interested in this message from our partner,” followed by an article with additional information about the product or service you're promoting, could give qualified readers the nudge they need to convert and become opportunities.

One of the smartest ways to maximize conversion using remarketing emails is to pair each primary ad with one remarketing email. The sequence would look something like this:

Primary ad 1 > 1st Remarketing email three days later > Primary ad 2 > 2nd Remarketing email three days later > Primary ad 3 > 3rd Remarketing email three days later.

Here’s why this sequence is highly effective: Primary ads typically have a 45% to 60% open rate and a single-digit clickthrough rate, on average. Remarketing emails specifically target readers who have clicked on your ads, indicating interest. More importantly, if you’re targeting the C-Suite and mid-level decision-makers, it often takes anywhere from 5 to 12 newsletter ads and remarketing emails to convert them from leads to opportunities.

The next time you speak with a newsletter team, be sure to ask them about a remarketing email sequence to help you maximize conversions.

We’d love to get you started on a three-primary-ad campaign with three remarketing emails.

Let’s hop on a call and discuss.